A news reading experience with a difference, customized for the enterprise, for brands, for mission driven organizations.

Introducing PolyContent

What is PolyContent?

PolyContent is a cloud-based technology that offers an interactive and social mobile reading experience on tablets and smartphones. The technology discovers and curates dynamic, continuous streams of the most up-to-date, web-based content from relevant blogs, Twitter handles, news feeds and other sources. It filters these stories according to client specified keywords and delivers them in a magazine format to readers on their mobile devices.

iPhone-Women-Leading-400What PolyContent can do for  individuals, businesses and enterprises

In addition to their own content, the solution provides small businesses, enterprises, non-profits, industry groups and subject matter specialists a social platform to position themselves as a ‘go-to’ place for rich sources of information aggregated specific to their mission and expertise. In this way PolyContent enables our customers to become a valued distributors of content specific for their mission or enterprise.

iPad-Horizontal-Mag-Layout-400Origins

PolyContent is a spin-off of Polymash, whose mission is to enable leaders and innovators in their fields transform their content into interactive experiences so they can bring their products and services to life on mobile devices, grow their user-base in a global marketplace. We want our customers to serve their customers, employees or members in ways that provide mutual benefits and expand knowledge sharing and collaborations.

 

Becoming a “Go-To” Source of Information

Content Discovery Generation 24/7

For brands, enterprises, non-profits and industry groups, PolyContent enables you to take the leadership in your market or community.

Our cloud based technology does all the work of finding and delivering engaging stories for your audience so you don’t have to. When coupled with your own existing content marketing strategy, this greatly increases value for your stakeholders, readership, fans or employees. It’s a perfect platform to position your brand as a source of valuable information and knowledge to your customer base.  Your quest for innovation starts here.

Application Scenarios

Some of the following scenarios may be applicable:

  • You have been searching for a way to add greater value to your existing customers
  • You want to attract new customers or reach out to a new demographic
  • You value innovative solutions
  • You recognize the value of being a source of rich, interactive content that is dynamic and up-to-date from all over the web
  • You have limited resources and can only generate one or two blog posts a week
  • You have only ever dreamed of having you own digital source of latest content that elevates your standing in your industry or constituency
  • You want your employees to have access to and share the latest ideas in your industry related to your mission
  • You recognize that access to latest content keeps your  employees informed and enables them to interact more confidently with your customers
  • You need to track or ramp up your content marketing and social media strategy
  • You want to keep your event attendees and speakers engaged and connected between events
  • You want to build community

 

Expanding Beyond The Reading Experience

How to Best Use PolyContent as a Reader

  • The magazine format of this mobile app enables you to engage with content that interests to you, either personally or professionally
  • The discovery and curation technology of PolyContent delivers content 24/7 right onto your device saving you hours of perusing the web
  • Social tools enable you to share specific stories via email facebook, Twitter, and save to Pocket and post to Buffer, allowing you to strategically manage you social media posts
  • Whether you are an employee of this newsreader, a customer or an onlooker, you have opportunties to learn more and exchange what is of value to you
  • You can follow and keep connected with content specialists
  • You can to strategically manage your personal brand on social media via the content you show interest in and share

Automated Discovery and Curation of Content

Our Automated Content Discovery and Curation Engine

No longer will you have to invest hours searching the web for content on topics important to you and your business, as it will come to you.  All this valued content now resides within one app, and it updates automatically.  You will always have access to the the latest stories and news items. You can bookmark stories and  share them, thereby helping you become a source of great content for your colleagues, fans and followers.

PolyContent offers a full service solution, or self-service.

As a Software as Service (SaaS) distribution model, our cloud-based solutions provide automatic delivery to your very own newsreader app as you initially configure it.

As a self-service solution

You can create your own newsreader app using our intuitive backend, just as you might create your own blog.  Your newsreader shows up in the PolyContent newsreader app available on iTunes and Google Play.

Once configured, your newsreader automatically discovers and curates relevant content in the categories you have selected and using the key words you specify. You personalize the content to reflect your brand and your mission.

Full service solution

We design and build your newsreader.  We collaborate with you to gather all your requirements and specifications that reflect your strategic goals.   We design and build a custom, branded app available on iTunes and Google Play.

Fast Tracking Content Marketing and Social Media Strategies

Sow the seeds of your social media strategy with a PolyContent newsreader

Your social currency matters in this world of favorites, followers, tweets and retweets.   PolyContent helps you grow your social worth through building relationships across social platforms and growing brand loyalty with highly relevent content.  To grow your followers, increase retweets and favorites, good content is a door opener for any brand to engage with their top influencers,  customers  and others to “create share-worthy moments online or offline.”

Augmenting your own blog posts or social media outputs with PolyContent auto-curated stories creates a powerful new medium. You save a lot of time, while providing a rich and constantly fresh reading experience for your clients, fans or employees. The resulting connections and shares will keep your community more engaged and increase visits to your online presence.

 

Lengthening Engagement for Conference and Trade-Show Event Experiences

For conference, trade-show and event organizers

The excitement level for most events is relatively short-lived.  Engagement among attendees, speakers, organizers, sponsors is maximized just before and during an event. Anticipation and pre-conference notifications play a big role and we realize that maintaining the momentum post event is a challenge.  It’s really up to the individuals to make it happen.

Our conference-app-system clients and their communities have been asking for a way to keep people connected and engaged.  This request for staying connected was part of the impetus for creating our PolyContent newsreader app.  Providing a hub of  ongoing stories and news, as well as access to conversations that matter is a key way to keep the community together and connected to content that matters to them.

PolyContent is an innovative solution that lengthens a meaningful and successful conference or event.  Your event brings a community of interested people together to learn, to share and to development relationships.  Take the opportunity with PolyContent to demonstrate your innovative leadership by supporting your community,  keeping them connected, and strengthening their relationships with content and ideas worth spreading.

  • Create your own newsreader post event to lengthen the engagement among all stakeholders
  • Extend the buzz and momentum of your event, providing the medium for attendees, speakers, exhibitors and sponsors to keep each other up-to-date through their blog posts, social channels
  • Be the platfom for more purposeful connection and collaboration
  • Be the conduit and the catalyst as an information leader in your space

Continuous Improvement of Content Relevancy Through Analytics

Rich Analytics

You can best serve your readers when you have evidence of what stories, news articles, and which bloggers, subject matter experts and  videos your readers are connecting and engaging with.  Our analytics engine will help you better understand your readers’ interests, behaviors, demographics and preferences.

As you learn more about your readers’  preferences, you are better able to serve them by tweaking your content and social marketing strategies.  If you seek information on the effectiveness of particular content or marketing campaigns, PolyContent provides metrics on the actions that are important to you to help improve your readers’ experience.

Valuing PolyContent as a Strategic Partner

Strategic Considerations

PolyContent’s purpose is to enhance and augment a potential client’s existing or aspirational value proposition.  This purpose is predicated on the notion that our clients have a strong desire to help their customers and fans become who they aspire to be through connection with each other and meaningful content.

We invite clients to ask themselves the following as they consider PolyContent as a platform of choice, because we want to ensure we are the best fit.

  • What do your members and their stakeholders value about your existing products and services?
  • What reputation are you going after? (How do you want your customer – internal and external to perceive you?)
  • How will PolyContent enhance your reputation and brand?
  • How will it serve to strengthen your relationship with all stakeholders?
  • What’s the state of your current web site? Is it mobile optimized?