Continuous Improvement of Content Relevancy Through Analytics

Rich Analytics

You can best serve your readers when you have evidence of what stories, news articles, and which bloggers, subject matter experts and  videos your readers are connecting and engaging with.  Our analytics engine will help you better understand your readers’ interests, behaviors, demographics and preferences.

As you learn more about your readers’  preferences, you are better able to serve them by tweaking your content and social marketing strategies.  If you seek information on the effectiveness of particular content or marketing campaigns, PolyContent provides metrics on the actions that are important to you to help improve your readers’ experience.