A Collaboration in Innovation
Over the last couple of months we at Polymash Inc. have had the privilege of working with Hargraves Institute of Innovation to develop a unique content discovery, curation and aggregation resource for institute members and readers.
At Polymash we collaborated with the Hargraves team to define their Digital Strategy and Content Marketing plan, and used our content discovery and curation platform to build a unique branded newsreader for their audience.
At the Hargraves’ end, the team identified the relevant sources of information – blogs, media, news and RSS feeds – from Hargraves members, partners, Australian innovation organisations and global innovation organisations, and the app simply picks up the feeds, applies filters and identifies lead images for the articles for you to read.
Excerpt from a recent Hargraves Blog entry:
Google the word ‘innovation’ on any given day and you’ll get something like 129 million hits. Narrow it down to ‘innovation’ ‘Australia’ and you’ll get a more user friendly 19 million hits. Narrow it down even further to the last month or so, and you’re still at an overwhelming 119,000 results. Everything from “on-line shopping for a broad range of products from electronics and technology, bedding, furniture, health, beauty, to fashion and accessories” to “Australians with an innovative idea about how to make the most of life as we get older…” and obviously lots more – another 118,998, give or take.
It’s all great information, but not that user friendly for you – the Hargraves community – to find what you’re looking for – ideas and stories about who’s doing what in innovation, the latest on different types of innovation, and what’s happening in the national and global innovation communities.
Read the rest of this post at hargraves.com